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Raiffeisenbank: men spend more on fashion than women

June 6 2019

Raiffeisenbank analyzed client spending on clothing in the first quarter of 2019. As it turned out, men spend more on buying clothes, shoes and accessories in stores than women, and this difference is most significant for people under the age of 24 and after 45.

Age
Average spending per month
Women
Average spending per month
Men
Difference in average spending
Up to 24
2 220
3 133
41%
25-29
3 029
3 888
28%
30-44
4 639
6 110
31%
45+
7 385
11 138
51%

The online segment gains the lead in the list of the most popular places for fashion purchases: in the first quarter of 2019, Wildberries was ahead of the Central Department Store and ranked first in total spending. At the same time, the volume of expenses committed by Raiffeisenbank’s clients in online fashion stores is increased by 89% in Q1 2019 compared to the same period in 2018. The total spend of offline stores in Q1 2019, on the contrary, fell by 7%.

«Fashionable shopping is one of the most enjoyable activities, and we see that with the development of online boutiques, it becomes available to our clients anywhere in the world," Dmitry Kolovsky, the Head of the Credit Card Development Department at Raiffeisenbank said. «Now for those who need funds for spontaneous fashion joys, credit card can also be issued directly from Raiffeisen Online application.»

«In the first quarter of 2019, the most popular men’s products that our clients ordered for Wildberries were trousers, t-shirts, sneakers, suits (business and sports), boots and jeans. Compared to the same period last year, the number of orders for shoes, in particular sneakers (+229%) and boots (+202%), increased significantly," Vyacheslav Ivashchenko, the Director for Business Development of the largest online store Wildberries said. Vyacheslav associated the increase in purchases in Q1 2019 with an increase in the number of unique customers (users) of Wildberries by 89%, due to the expansion of the product range, the growth of the network of pick-up points and maintaining a high level of customer service — delivery of 80% of orders on the next day and 99% — free of charge.

Please, find more information about Raiffeisenbank credit cards.

1 It is calculated based on the amount of expenses in all online stores that are in the top 10 most frequent places for buying clothes, shoes and accessories among Raiffeisenbank's clients.

Raiffeisenbank is a subsidiary of Raiffeisen Bank International AG. Raiffeisenbank is one of the most reliable Russian banks, which creates financial solutions for private and corporate clients, residents and non-residents of the Russian Federation. According to Interfax-CEA, Raiffeisenbank takes 11th place in terms of assets at the first quarter-end of 2019, 7th place in terms of private funds and 7th place in terms of retail credit portfolio, and 7th place in terms of net profit.

Raiffeisen Bank International AG is a leading corporate and investment bank in the financial markets of Austria and in the countries of Central and Eastern Europe. In Central and Eastern Europe, Raiffeisen Bank International is represented in 13 markets and provides a wide range of financial services, including leasing, asset management and support for mergers and acquisitions transactions. More than 47,000 employees serve 16.3 million clients in more than 2,100 branches, most of which are located in Central and Eastern Europe. Raiffeisen Bank International shares are listed on the Vienna Stock Exchange.

Wildberries is the largest online retailer in Russia that has operating on the market for 15 years. According to the company, Wildberries turnover in 2018 grew by 72% and reached 118.7 billion rubles. The company employs over 22,000 people. The geography of Wildberries presence covers five countries: Russia, Belarus, Kazakhstan, Kirghizia and Armenia. More than 400 thousand orders are generated in the company’s online store daily.
For the third year in a row, Wildberries has been recognized the largest online store in Russia in terms of online sales (Data Insight). The company is included in the TOP-5 of Forbes rating «TOP-20 most expensive Runet companies», is the «fastest growing non-food segment network» following the results of RETAIL WEEK AWARDS 2018 contest, as well as the winner of the Grand Prix awards «Big Turnover» and E-COM SPACE «Fast Growth — 2018» and «Buyer Choice — Best Service».
The range of Wildberries includes over 2.4 million products of 19,000 Russian and foreign brands: clothes and shoes, children’s goods, appliances and electronics, accessories, beauty products, books, home goods, jewelry, food and much more.
The high service level is a priority for the company, therefore Wildberries provides its customers with prompt free delivery (by courier or at 4,300 company pick-up points), fitting before purchase, paying for goods in any convenient way and the opportunity of free and convenient return of goods. Thanks to its own logistics network, delivery of 80% of orders throughout Russia is carried out on the next day.

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